Someone heard your cry...
Rent the Runway ended it's trial run and officially launched this week.
The idea is simple...
1) Choose a designer gown from their inventory
2) Pay for however many days you need it
3) Get it in the mail
4) Look amazing
5) Send it back in the packaging provided
Pretty cinchy, huh? They even include the dry cleaning in the price. And the insurance for minor damages is only 5 dollars. But don't get too careless... in the event of full destruction, you will be charged the full price of the dress.
While I love the idea, I can't see this working out.
These dresses are incredibly expensive, so it will take a really high number of rentals for each dress just to break even. What happens if nobody wants a certain dress? The company's just out thousands of dollars?
Doesn't sound like a recipe for success to me, but I'm rooting for it. It is a really cute idea and a great opportunity for all of us fashion mavens whose taste level far exceeds our income level.
So go rent a Versace and be the envy of all your friends. Oh, but I forgot to mention, the site is invitation only. But I really can't see them turning anyone down, so I wouldn't fret.
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